Hokkaido which is the northernmost island of Japan is famous for good seafood and abundant firm ground. People say most popular fruit in Hokkaido is melon at Yubari city. The melon at Yubari is called “Yubari melon (夕張メロン)” , and it is praiseworthy branded melon. Yubari melon is a little more expensive than other melon, but the taste is great and melon melt in your mouth as soon as you eat it.
On May 17th, there was first auction at Sapporo central wholesale market in Hokkaido. The highest price of Yubari melon in this year was 800,000 yen (U.S $ 8,000) for 2 melons. This is of course the highest price of Yubari melon in the past years. The successful bidder says he will exhibit the most expensive melon on the internet auction.
I cannot imagine how the Yubari melon tastes, and who will buy them at such a high price. In anyways, Yubari melon is great melon in Japan. I recommend you to taste it when you visit Hokkaido.